The Fairmont Group LLC is a boutique investment banking firm headed by financial advisor/CEO, Jack W. Helm. The firm offers mergers and acquisitions advisory servcies, divestiture, pre-sale and restructuring services, competitive capital sourcing, private placements and underwriting advice, and is located in Winchester, Virginia.

The Fairmont Group has a decidedy international focus and maintains corporate relationships with the independent investment banking firm of Hock & Co. in Frankfurt, Germany, as well as Folgat AG, also located in Frankfurt, focusing on direct investment opportunities in the Ukraine. Mr. Helm has over 20 years of corporate finance experience including experience in both German and European multinational markets.

* About the Design:

This website is coded primarily with CSS, and uses a vertical left navigation with a fly-out submenu under the Services link. The colors chosen were black, gray, and blue, which gave the site a corporate business look while being subtle at the same time. Header images found at the top of each page were designed with photos of foreign currency and business people to enhance the investment banking theme of the site. It is a small website with only six pages, but provides extensive information on the services provided by the firm.

Of question was whether or not to inlcude a page background color or to leave the background all white, as well as to include borders around the content sections. With the white background the website seemed to be “floating in nothing,” and had a lack of a visible structure. The client preferred to have a minimalist look without too much structure, but eventually a gray background color was added to each page which sets off the rest of the site colors nicely, and allowed the content sections to stand out more.

The present site design has been altered somewhat by the client, as he preferred to have an animated header, and a wider format that had room for larger type, and a more professional or commercial presentation. However, the photo headers and images were reused, and most of the content of the site is the same on the new site.

An example of the all-white page background version of the site can be seen on the “Legal Disclaimer” page which is a link found at the bottom of the each page of the site, on the original site design, here.

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